Instagram has a fashionable “demon style” again, will Bathleisure heat drive the hot sales of bath towels?

Recently, Instagram has a popular fashion trend -Bathleisure (bathroom leisure style), and even overwhelmed other trends, all of which are due to a cover of fashion magazine Vogue Paris.

Instagram又刮起时尚“妖风”,Bathleisure大热会带动浴巾热销吗

The cover of the fashion magazine Vogue Paris in December last year was wrapped in Rihanna with a towel. This combination led to the birth of a new trend: Bathleisure.

Instagram又刮起时尚“妖风”,Bathleisure大热会带动浴巾热销吗

One thing about this trend is very good is that consumers can show a sense of fashion without spending too much cost. And most consumers have this fashion matching accessories: a bathrobe and a bath towel.

Instagram又刮起时尚“妖风”,Bathleisure大热会带动浴巾热销吗

This trend is also imitated by the founder of the fashion website Man Repeller, Leandramedine:

Instagram又刮起时尚“妖风”,Bathleisure大热会带动浴巾热销吗

Quickly search for #bathleisure labels on Instagram, and you will see many different wear. Some people choose to wrap the towel on their heads to make them look like Rihanna.

Instagram又刮起时尚“妖风”,Bathleisure大热会带动浴巾热销吗

Others even put on bathrobes to ensure that they are completely integrated into the Bathleisure fashion style:

However, Xiaobian just wants to know, is there a trend of selling towels and bathrobes for sellers? (Compiled/Hugo.com Fang Xiaoling)

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