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BMW LifeStyle officially renamed BMW Studio, marking the development of the brand to the high-end fashion.
In 2001, Baosi Group received the BMW Group authorized, produced and sold costume products with BMW logo products, so far more than fifteen years. The BMW brand is first involved in the fashion world to choose a simple and elegant, known as a partner, and join hands to create a series of costumes of the BMW lifestyle, and integrate the comfort and practicality of the clothing, set off a stylish tide. From then on, the BMW is not just a car, but also a new BMW lifestyle: vitality, innovation, success. BMW Studio interprets the essence of the BMW brand in a unique way, becoming the selection of wardrobes with high quality living consumption groups. At present, the brand has opened more than 50 stores in China, in China and the world is unique.
When chasing stylish young people are no longer satisfied with the traditional aura of luxury brand itself, and more inclined to explore the actual value under the brand aura. BMW Studio explores the new direction of the fashion industry, quality, excellent design, and capable of communicating distinctive attitudes, will be more expected in future elite consumers.
The BMW Studio Creative Director Sandro Reali is particularly paying attention to the texture of the clothing, with a unique design aesthetics, and carefully selects the excellent painful fabrics. He said that BMW Studio does not end from the surface you see, it fits modern people’s attitude and thinking, and maps the fashion views and philosophy of a new generation of consumption people with broad vision.
“BMW Studio is between excellent quality and innovative design, highlighting BMW always with dreams of brand vision. Refreshing design Solutions and quite texture will lead BMW to enter fashion new fields. Our The audience does not need to sit in the car, but also have a high-quality brand experience, harvest brand identity. “Sandro said.
At the same time, BMW Studio landed in the Basel Art Exhibition, the new BMW Art Car Capsule series was introduced to create a high-quality wearing experience with the times with the times. Since the first BMW art truck in 1975, many world art families have been invited to create an artistic expression of the BMW art cars. This year, BMW Studio is the foundation of the 18th BMW Art Vehicles (BMW Art Car # 18) of China Artist Cao Feng (BMW Art Car # 18), and it is designed to develop ART CAR limited capsule series and will be exhibited in the Hong Kong Basel Art Exhibition BMW Exhibition Area. The series contains five categories of sweaters, jackets, t-shirts, hats and backpacks, perform Cao Yu’s creation in the form of digital printing. Cao Feng uses the 18th generation of BMW, the 18th generation of BMW, which needs to use the mobile app client to watch, BMW Studio, by symbolizing the speed and excellent new ART CAR series, Intuitive art car flow-ray lines and Aesthetic concept.
BMW Studio’s new ART CAR series will be released exclusively on the official flagship store of Jingdong, BMW Studio in May 2018.
