How does the window design have a high sense of sense?

Shanghai Hermes House in the spring of 2021 “Men’s World Window”

The window for fashion as a storytell, ingenuity to art is the source of all things. Hundred years ago, Hermes (

橱窗设计如何拥有高级感?

Hermès)

橱窗设计如何拥有高级感?

End with the art of window art. This time, the new “Marine Qi Mirror” window launched by Shanghai Hermes House and artist Yulia Brodskaya was unveiled on March 12 to carry the desire for the exploration of the deep sea mysterious world with paper art.

橱窗设计如何拥有高级感?

Centennial farming root deep species

Annie Beaumel’s window series for Hermès

橱窗设计如何拥有高级感?

From the stall market to the display cabinet, to the evolutionary window, the display form of fashion has gone through a hundred years of changes. The first window display in history only placed the goods in the window, and it became an artistic concept to attribute to Annie Beaumel, the first window art director of Hermes in 1927.

橱窗设计如何拥有高级感?

During the long -term term from 1927 to 1978, every season of the window designed by Annie Beaume had unique themes and had both creative and visual effects. She is good at using dramatic decoration and stories to give items vitality to create an independent and charming window world. His works are called “Drama in the Street” by the public.

橱窗设计如何拥有高级感?

Since Beaumel, Leïla Menchari, an artist who has influenced Hermès window, has appeared on the stage of history. From Tunisia, she injects a foreign condition for the story window story. The works are closely buckled with the image of the core element of the brand “horse”. The deep cultural connotation behind the picture makes the dreamy visual experience full of tension. For Menchari, the window design has got rid of the restraint of the service purpose of business and becomes a dream tool.

橱窗设计如何拥有高级感?

LEcLa Menchari designed for Hermès in the spring window of 2011

LecLa Menchari designed for Hermès Autumn 2009 window window

As Hermes continues to expand and move towards the world, China’s first Hermes’ House settled in Shanghai in 2014, and the tradition of window art has also been accompanied. On the occasion of the fourth seasons, the brand creates the theme window of artists from all walks of life to build a pirate for passers -by who is in a hurry between urban coloring.

橱窗设计如何拥有高级感?

French artist LYES HAMMADOUCHE designed for Shanghai Hermes House “Men’s World Window” in the spring window of 2020

French artist LYES HAMMADOUCHE designed for Shanghai Hermes House “Women’s World Window” in the spring of 2020

Paper carrier art long

橱窗设计如何拥有高级感?

The art window art is not monotonous, but a narrator of independent stories. The designer can feel himself by grasping the viewing viewer to jump into a other dream world, and the fate inside and outside the window can be concluded. In this spring, Shanghai Hermes House invited Russian artist Yulia Brodskaya to jointly create a series of “Ocean Mirror” series windows to present people in the deep sea fantasy.

橱窗设计如何拥有高级感?

Yulia Brodskaya “Girl with Peacock Earrings”, derivative paper

橱窗设计如何拥有高级感?

Yulia Brodskaya “Loves Doves”, Paper

Britskaya graduated from graphic design has tried to use pad elements such as paper, font design, and handmade art to create and gradually shift from computer software to “Quilling Paper” -the paper as an image material instead of only on paper surface. Draw up. The “Paper Paper”, which originated from the lives of the British royal family in the 18th century, as a paper roll art. It has both painted color lines and the spatial texture of sculpture. Her vivid and three -dimensional infinite expression has fascinated her.

Yulia Brodskaya “Special Girl”, Paper, 80 × 100cm

橱窗设计如何拥有高级感?

Yulia Brodskya “OLD HAT”, Paper

The artist’s hand -made handmade skills benefit from the years of focusing on the practice. It is a delicate and beautiful and humorous work through traditional methods such as origami and collage, which is closely in line with Hermes’ brand spirit. The current CEO AXEL DUMAS once said: “Hermes’ main force comes from the love of handicrafts.” Since its establishment in 1837, Hermes has always been loyal to craftsmanship and humanistic values. Inheritance and functional aesthetics have created its uniqueness.

橱窗设计如何拥有高级感?

Shanghai Hermes House in the spring of 2021 “Men’s World Window” details

Shanghai Hermes House in the spring of 2021 window “accessories window” details

Under BRODSKAYA’s coincidence, the rolling notes carefully cut with the simple and simple tools transformed into poetic colors and lines, showing a lifelike world. Its fairy tale creation and Hermes’ continuous self -innovation craftsman And coincidence.

Explore the future from the deep sea

橱窗设计如何拥有高级感?

Shanghai Hermes House in the spring of 2021 “Women’s World Window”

The gorgeous and colorful sea and the mysteriousness of the deep sea all the time to attract humans to explore. In the spring window of this season, the new series of Hermes is connected in the vast sea waves and funny creatures. The viewers are invited to be curious and brave, embarked on the adventure journey, and use the interesting visual language of the brand 2021 theme ” A Human Odyssey is poetic in front of people.

橱窗设计如何拥有高级感?

Shanghai Hermes House 2021 Window “Accessories Window”

The window on both sides presented the deep ocean at different levels of blue tone. In the “Men’s World Window”, the sailboat should be moving with the sun, driving towards the unknown secret, and the magnificent reveries of Shanghai Tiantian. The rolled tie embellishes the waves between the waves, like the mottled colorful decoration in the sun. A tailfish made of fringed and paper art broke the water surface to raise the accessories into the air, and the sense of deliberation was smooth. Paper -cutting sails and silk scarves bump together with the waves. Shoes have wings and flying fish wings, and perfume bottles are full of strange bottle -like small creatures to shuttle, which is very poetic.

The “Women’s World Window” focuses on the vibrant vitality of smart creatures such as coral, conch, and fish groups under the sea surface. The giant hippocampus fills the narrow window full of daiming, and the accessories are small and exquisite. I do n’t know who a girl ’s remains of a single shoes are even more reverie. The furnishings of the silk scarf and the decoration simulate the buoyancy effect in the sea, exquisite and elegant. A series of fun windows lead the viewer to feel the charming style of the sea level with dual angles.

橱窗设计如何拥有高级感?

Shanghai Hermes House in the spring of 2021 “Women’s World Window” details

橱窗设计如何拥有高级感?

As CEO AXEL DUMAS said: “We are deemed to have creative handicrafts.” Hermes has always implemented humanistic value care in its artistic creation. , Technical inheritance, biological diversity and environmental protection projects. This season’s window “Ocean Mirror” uses paper as a medium and focuses on the ocean, interpreting the unremitting exploration of human beings of the vast universe, and reflects the brand’s concern for the marine environment and ecology.

橱窗设计如何拥有高级感?

The window is a kind of expression in the city and the century -old history of the brand. In a glimpse of people’s inadvertent glances, it had talked too much. Since the creation, Hermès has always regarded the window design as an art expression, and its persistence of visual presentation and cultural depth to impress every viewer to each watch.

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As well as

arts

Xie Weiwei

This article is originally created by the Art Department of “Fashion Bazaar”.

橱窗设计如何拥有高级感?

Annie Beaumel’s window series for Hermès

Shanghai Hermes House in the spring of 2021 “Men’s World Window” details

Shanghai Hermes House in the spring of 2021 “Women’s World Window” details

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