Xinmin Evening News (Reporter Jin Zhigang) 2018 is about to pass. In the past year, e -commerce shopping festivals have emerged endlessly. According to data, the shopping guide platform reflected network stated that during the period of “ending” of e -commerce promotion this year, the order volume increased by 187%year -on -year. Instead, some consumers specifically leave something they want to buy to Double Twelve in order to get better discounts.
In addition to the conventional stocking of “chopping hands”, during the double twelve period, the consumption of new retail and living services has emerged. Not only Taobao, JD.com, Pinduoduo and other e -commerce companies are working on Double Twelve, many new retail and living service platforms have gradually sang the protagonist. Is Hema, word of mouth, hungry, and JD.com and Meituan. Twelve occupies a place. Regardless of whether it is mainstream e -commerce, or new retail and life service platforms, preferential services such as rebates and discount coupons can be satisfied online.
The survey results of the rebate network user showed that some consumers have experienced several major promotion. After constantly “chopping hands”, they still choose to buy and buy in Double Twelve, so as to “check the leaks and supplements”; Leave some important products to be double -twelve, such as pre -stored New Year goods, Christmas gifts for male and female friends.
Data show that the recent large -scale cooling of the country has also triggered the enthusiasm of consumers’ hoarding winter materials. Various cold -proof and frozen goods, cotton clothing, hot pot ingredients and heating equipment have become hot -selling products. Shanghai, Jiangsu, and Zhejiang in the free shipping area are particularly prominent in winter. Snowfall earlier than previous years, let wool scarves, ploated cotton drags and thick cotton socks become the favorite cloak shoes and socks products of Jiangsu, Zhejiang and Shanghai. And the colder northern region, because of the heating, consumers in the Jingyi Luyu area buy more daily chemical products with moisturizing skin care effects.
From the characteristics of diet consumption, the number of orders for imported chocolate and coffee in Shanghai increased by 220%year -on -year, and the types of snacks are stronger. Consumers in Beijing and Zhengzhou areas love cooking, all kinds of melon seeds and nuts are hot and sought -after. ; The people who are affected by the cold wave of the Guangzhou people continues to keep the health of health.