On June 24, 2021, Beijing time, JOUX, the world’s leading sales expert in men’s pants, released its spring/summer 2022 collection, unveiled in Paris, the “world fashion center”, and staged JOEONE’s first pants show at the centennial Paris Fashion Week in the courtyard of the Musée d’Art Moderne in Paris, France. This time, JOEONE announced to the world that “China has good craftsmanship, good market, and better men’s pants brand”, so that Chinese men’s pants will go to the world stage and show the world responsibility of national brands.
Join hands with former Zegna designer and men’s trousers expert Jümherd to start the first pants show at Paris Fashion Week in the Centennial
Jiumuwang teamed up with former Zegna designer Louis-Gabriel Nouchi to take the runway in Paris, the first of the four fashion weeks, to showcase contemporary men’s pants trends. NOVOKI’S CREATIVE DIRECTOR, NOUCHI, WHO HAS WORKED FOR ZEGNA FOR MANY YEARS, HAS ALWAYS BEEN KNOWN FOR ITS HIGH-END FABRICS AND FINE TAILORING, AND ITS FLAWLESS, WELL-CUT AND ELEGANT DESIGN PHILOSOPHY HAS A LOT IN COMMON WITH MEN’S TROUSERS EXPERT JOMHERD. AS A REPRESENTATIVE OF FRENCH EMERGING DESIGNERS, NOCHI COLLABORATED WITH RALPH SIMMONS, THEN DESIGN DIRECTOR OF DIOR, DURING HIS GRADUATE STUDIES, AND LATER WON THE FAVOR OF FAYETTE AND AGNELLE WITH HIS TALENT AND CREATIVITY, AND COOPERATED TO LAUNCH A CAPSULE COLLECTION.
Inspired by the “Maritime Silk Road”, JUMIU released the spring/summer 2022 collection in the courtyard of the beautiful Musée d’Art Moderne de Paris, NOUCHI combines high-quality European fabrics and JOEONE’s research on trouser craftsmanship, and artistically reproduces classic elements of the ancient maritime Silk Road: Chinese sailing ships, Arabic ceramics, Italian gondolas and French Ruy prints, etc., to create a modern fashion aesthetic that breaks through the tradition, making the scene exciting. As the first pants show of JOEONE during the centennial Paris Fashion Week, this creative show across the maritime Silk Road has won high praise from the online fashion industry media show, all of which said: “From the fit, fabric, design, craftsmanship to the matching of dressing scenes, they have seen the many possibilities created by men’s trousers expert JOEONE”, and “expect JOEONE, as the world’s leading sales men’s pants expert, to release more pants shows with a sense of design and professionalism”.
Men’s pants experts carry national culture, and the pre-sale of Paris Fashion Week show capsule collection is popular
The JOEONE 2022 Paris Fashion Week show capsule series continues the same design inspiration on the Paris runway, with pants as the core, refining the core elements from the civilization, history and culture of China, Arabia, Italy and France on the Maritime Silk Road, and launching six men’s pants with both fashion design sense and good wearing experience.
1. Explore the French Jouy print, and the Jiumuwang interprets the romantic spring and summer style
The Jouy print is a classic French motif of the 18th century, which was innovated by King Jiu Mu, connecting the four classic buildings representing the country on the Silk Road in the form of printing, showing the road to revival from ancient times to the present. The style fit is loose and comfortable, combined with the effect of twill fabric, with a strong sense of three-dimensionality and sophistication. The designer designed the trouser legs to be detachable, so that the pants can achieve the role of one pants and two wears, which can be worn as pants or become comfortable and short in seconds, with different tops to have more wearing effects, play with different matching styles.
2. Men’s pants expert, driving into Paris Fashion Week
The 2022 Paris Fashion Week show capsule collection opens with sailing elements, using the simple basic model of the men’s trouser version, combined with the very popular one-piece belt design, which enhances the layering of fashion; Incorporating the labeling elements of Chinese sailing ships to echo the Chinese elements on the Silk Road, the delicate and delicate sailing ship is woven with markings, which enhances the highlights of the entire style from the details.
3. Chinese buckle, the ultimate classical beauty
Although the buckle is small, it contains the unique cultural connotation of the Chinese nation. The designer uses simple basic drawstring slacks, combined with the representative decorative accessories of Chinese elements – disc buckles, which are both functional and traditional decorative techniques, expressing the essence of Chinese clothing.
4. The integration of architectural art and costume art – French triumphal arch printing
Hegel calls clothing “floating architecture”, and Jiu Muwang’s shorts are the perfect combination of the French landmark Arc de Triomphe and pants. This short model adopts a wide-leg fit, the white fabric through a simple stretch waistband, combined with the adjustable fold-over hem design, so that the wearer is fresh and comfortable, the patch of the trouser clearly reflects the French triumphal pattern, which better increases the value and fashion of the entire shorts.
5. The blue and white porcelain blue of China’s classic national essence
In the direction of color, the blue color of Chinese blue and white porcelain, a fragment of Chinese porcelain archaeology along the seabed archaeology along the Maritime Silk Road, was selected to open the scene, which seemed to bring a cool and refreshing summer breeze. The elegant blue and white porcelain blue combined with tapered pants makes wearing more comfortable and stylish; The cuffs of the trousers are designed to adjust the loops, combined with delicate patches, reflecting the delicacy and detail of the pants.
Jümuwang went to the world because of 32 years of dedication and deep cultivation
Every brand, each designer has its own style, but JONE and the creative director cooperate tacitly, every step is very bold, from the 2022 Paris Fashion Week show capsule collection, it is not difficult to see JOEONE’s current sense of fashion and as a deep cultivation of men’s pants field for 32 years super professional and forward-looking. In order to make “the best pants”, JOEONE has been adhering to the precision process of 23,000 needles, 108 processes, 30 times of ironing, and 24 manual inspections. Not only that, as one of the leading enterprises of men’s pants in China, Jiumuwang has 19 utility model patents in the field of pants, 6 main models, and accumulated 12 million body data, just to do a good job in each pair of pants, with precision and ingenuity to interpret the profound connotation of “Chinese creation”, “Chinese quality” and “Chinese brand”. As the world’s leading sales expert in men’s pants, JOEONE can be said to be well deserved.
As a Chinese enterprise and industry leader, JOEONE, as a national brand, went abroad to land at Paris Fashion Week, highlighting its professional advantages and rich heritage over the years, and also reflecting that any success is not achieved overnight, and the growth of enterprises must come from long-term accumulation and exploration and the will to innovate that dares to be the first in the world. With the spirit of 32 years, JOEONE constantly pursues breakthroughs and innovations in enterprises, strives to create the world’s best men’s pants, and gradually enters the world stage to show the world responsibility of Chinese national brands.
The relevant data of the article is explained:
“Cumulative sales of 100 million pieces” data source: Joeonewang company’s pants sales statistics from 1990 to 2020.
“1 piece sold every 7 seconds” data source: JOEONE company’s 2020 pants sales statistics.
“Participant in the formulation of Chinese men’s trouser standards”: National standard for trousers: GB/T 2666-2017;
National standard for washed and finished clothing: GB/T 22700-2016;
Denim clothing industry standard: FZ/T 81006-2017;
“19 utility model patents in the field of trousers”: “ZL 2013 2 0173590.9 ; ZL 2016 2 1352782.6;ZL 2019 2 2066704.X” and so on.
“23,000 needles, 108 processes, 30 times ironing”: Jiumuwang trouser process.
“Up to 4 times the stretch of ordinary fabrics”: the results of the test by certified testing institutes are compared to the ordinary fabrics of the brand.
