As intimate clothing, changing underwear is very important, but many boys are reluctant to change because “underwear is too difficult to conquer”. In fact, if you choose the right panties, you can easily conquer them.
Next, I recommend 6 trendy underwear brands, fashionable and environmentally friendly design, comfortable and breathable to wear, self-use or gift are good choices.
Overall rating 86
Bananai is a representative brand of the rise of local brands in recent years, and since its establishment in 2016, it has maintained a surprising growth rate in the industry, and its sales have increased by more than 100% for three consecutive years. Compared with some traditional underwear brands, Bananai has performed very strongly in online channels.
Underwear is mainly divided into three series: 3 series, 5 series, 7 series, corresponding to low, medium and high-end product lines, the higher the positioning, the more solid the material. The 3 Series is an entry-level product that focuses on comfort, affordability, and high cost performance. The 5 series is the backbone product line, the underwear is a classic model, the material is better than the 3 series, the fabric count is mostly 60 and 80, with a non-marking fit belt and legs, high wearing comfort. Series 7 fabrics are more advanced, such as Egyptian long-staple cotton, mulberry silk, etc., and most of the underwear linings use silver antibacterial technology, which is full of quality. In addition, there is a mobile technique series specially designed for sports, and the panty products are both elastic and moisture-wicking.
Banana underwear all use the external printing non-sensible label, replacing the traditional sewing label, which is more comfortable for the skin and is favored by young people. Mostly sold in 2 packs, 3 strips of specifications, 3 series price is the most affordable, the unit price is about 30 yuan, the unit price of 5 series is about 50 yuan, 7 series price is higher, single underwear price is 60-120 yuan.
Overall rating 85
Founded in Amsterdam, the Netherlands in 2014, it is jointly created by Cannes advertising creatives and the first-line luxury menswear management team, and is currently selling in 25 countries around the world and is popular in the fashion circle. The product is positioned in the high-end, focusing on the fashion young underwear market, the price of a pair of underwear is about 160 yuan, the main fashion environmental protection, comfortable and light luxury, the current product line covers organic cotton boxers, Arrow home pants, beach swimming trunks, fashion socks, etc.
In order to pursue a more extreme comfort experience, A-dam underwear has created an original 8-piece three-dimensional stitching cut for comfortable wrapping. Its material is EU GOTS certified organic cotton, soft and breathable, and in line with the trend of environmental protection in recent years. The belt of each pair of A-dam panties has an exclusive embroidered love word logo, which adds a lot of ambiguity.
A-dam pays special attention to the individuality of its products, the overall color is bold and lively, men’s underwear is basically all series of themed prints, mostly gift box packaging. The IP co-branded series is a hot-selling model, such as astronaut gift box, SCHOREM co-brand, etc., which has special characteristics in packaging design. It also launched boyfriend gift box products to meet the gift needs of female users.
Overall rating 77
There is a tree
Youkeshu brand from Hangzhou, Zhejiang Province, established less than 4 years ago, has accumulated millions of fans on e-commerce platforms, and its product line covers underwear, home wear, socks, etc., and is committed to creating the basic model of national intimate clothing, emphasizing the comfort and cost performance of clothing.
The style of men’s underwear is basically boxer panties, wrapping and breathable are stronger than briefs, and at the same time can reduce the friction of inner thighs and private parts during exercise, which is conducive to keeping the temperature of private parts suitable, which is very suitable for sedentary office workers. In the design, Morandi color system is mostly used, and the overall look and feel is low-key and not deep.
The fabric uses environmentally friendly printing and dyeing technology, and the color is stable and not easy to fade; Basically cotton and modal mixed, mixed with 5%~20% content spandex fiber, so that the underwear elasticity is suitable, not easy to deform. Some men’s underwear has more crotch space, and the maximum size can reach XXXL, and people with a fat body can also buy it with confidence. Generally, it is a pack of 3 strips, the price is about 70 yuan, and the cost performance is good.
Overall rating 76
Founded in Shanghai in 2014, focusing on the field of men’s underwear, focusing on the fashion design of products, including men’s underwear as the core category. Good at visual merchandising, he made a stunning appearance at the 2016CHIC Spring China International Fashion and Accessories Fair, and cooperated with many young popular IPs such as Butt Taojun, Sweet Westward Journey, Old Master and Uncle Tongdao.
The biggest feature of the brand’s underwear is the richness of the pattern, which attracts many young people to buy with its eye-catching pattern design. The hot selling model of men’s underwear in the store is the butt peach jun joint brand underwear, the whole underwear is printed with a pink and tender fart peach jun pattern, full of coquettishness, the fabric is made of high-quality modal , skin-friendly and soft, the belt is skin-friendly and trace-free, not easy to produce strangulation marks, and has quite good elasticity and breathability.
In addition to the style of full print patterns, Mon2Fri underwear also has a funny pattern design on the crotch and hips alone, which adds more fun to the panties and is suitable for young people of Generation Z who pursue freshness. In addition, many of Mon2Fri’s hot-selling underwear are available in couples, with exquisite packaging, which is very suitable for gifting.
Overall rating 75
Founded in Shanghai, it is a men’s underwear brand focusing on the wear needs of Asian men. Blue underwear pays attention to the experience of underwear technology, and is committed to bringing “technological comfort” to men of different body types. The purchase channel is mainly online, sold in multiple packs, and the price is higher, and the price of 3 packs is about 120 yuan.
Most men’s underwear on the market is designed according to the standard body shape, and for many non-standard body types, it is difficult to choose a comfortable and snug underwear. Lan Nei saw this user pain point, and created the original nine-dimensional measurement method, through the large database of Asian men’s body shape, combined with ergonomic detail research, focusing on the cutting of underwear shape, expanding the size of underwear to meet the needs of people of different body types.
Its star product “Big V Pants”, aiming at the abdominal muscle group tissue of the human body and its characteristics of easy accumulation of fat, innovatively designed a V-shaped belt with the effect of supporting the abdomen, and a belt with high elastic and soft material, which is more suitable for the body. Another popular product is split pants, which have a small split cut in the legs to solve the leg strangulation problem of men with thick legs and improve comfort. Some underwear use Perfect-fit thermal fit technology, which uses high temperature to fit and connect the fabric, and there are no visible seams on the surface, which can bring a comfortable and streakless wearing feeling.
Overall rating 74
At first glance, it sounds like a Japanese brand, but it is actually a Shandong brand founded in 2011. As the first broodstock fabric collection store brand in China, Hanoriya focuses on providing a high-quality broodstock wearing experience, and its main sales categories include socks, homewear, underwear, accessories, etc., and its products are positioned for young consumers aged 15-35, and there are currently more than 600 stores nationwide.
Men’s underwear is one of the small categories, which is simple in design, mainly solid color boxer underwear, and pays attention to the comfort of the product. More use of high-count modal fabrics, the higher the count of threads, the more delicate the feeling, some styles of fabric even reach a rare 120, plus a small amount of spandex blend, the feel is soft and elastic. The front crotch pouch of the underwear is a U-shaped raised type, with a two-way interweaving process, the private part space is large and breathable, and the seamless cut of the integrated shape makes the panties more smooth and comfortable to wear.
Underwear is sold simultaneously in offline stores and online flagship stores, the price of a single pack is mostly 79 or 99 yuan, and the price of 3 packs is about 140 yuan.