Source: Exhibition Republic (editor: Republican)
“Invasion” Chinese, I like it.
This year, the double 11, what brand of your clothes you bought?
The Republican read this year’s brand list, found that everyone likes to buy and last year, everyone loves the Uniqlo or the list of listed.
However, there is a brand that is very eye-catching, that is, for 2 consecutive years, 3 treasures
Vero Moda
.
Tmall double 11 women’s brand list (left 2019 / right 2018)
In the past two years, other brands in the top 10 are floated, and the NM is stable. I didn’t think of the Republican, and it can also be in front of the fast fashion giant zara, and the front of the Taiping Bird of the Different Military Project.
After all, Light look at Tmall shop, VM is more than 6 million powder than Zara. So many people are so many people, but they can also sell more than others, the fighting power of VM powder is really not blowing.
Looking at these data, the Republican can’t help but recall the last time, the comment area is also a large number of VM iron powder attacks –
What kind of brand will make fans to see it written like this long story. Moreover, because the number of comment word limit is exceeded, 2 can be pulled up.
Some people wear it fifteen, six years, even if they still love the ball
I even have a good life, thank you.
A clothing brand, selling fans, thank you for bringing a better life, this love is too deep!
For me, the most impressive is junior high school.
If it is said to the horse, the Bang Bang’s male boy is tidal, the girl wearing Vero Moda is the real white rich
Just didn’t think of more than 10 years, the brand liked it was almost all quietly, and Vero Moda’s popularity was still so high.
What is it makes Vero Moda to stand in the women’s clothing world, have been judged? I am curious.
The biggest fashion group, plated with gold, self-contained circle charm
Let’s talk about Vero Moda before answering this question.
It seems that many people think that it is a “fake ocean brand”, but in fact, others are indeed from abroad, from Denmark’s largest fashion group, and the relatives, Dad, and Danish.
We often see Only, Jack Jones Jack Jones and SELECTED thinkles are its bistebear.
VM is to come from China later, it is born in 87 years.
I came to China in 2001.
. At that time, Han Feng was very popular, and the women’s women in the market were more sweet, like Ayilian, Egg. Bamboo
But VM is very different, it is a simple northern European style. Compared with the lady style, it looks very outstanding.
More atmospheric streamlined design, more exquisite pictorial, making many people fascinated by her. It can even be said that China’s professional women’s OL fashion is starting from VM to the country.
The pictorials of more than ten years ago kicked off the aesthetic women’s brand.
In other than the Sister ONLY, the design of China’s sister is more mature, the price is not very high, the price is not very high, that is, a clear flow, soon, I have harvested a female powder.
If the most popular items are jeans, then
VM is the big sister of various styles
Whether it is the most popular dress ▽
Still autumn and winter coat, shirt, design is very advanced ▽
And VM’s designers, basically from Paris, Milan and other international trends, the design of the design is also the forefront of the majority of the major fashion weeks.
If VM eats fragrance in foreign countries, it is because of the fashionable design, that is in China, it is because it really updated the aesthetics of Chinese women at that time: Tell everyone:
It turns out that OL installed, can also be so fashionable; the original except for sweet wind, I can also become such a heart.
Compared to life and design
What is also expected is the sincerity of customers
There are many foreign brands entering China, but there are very fews that they have changed for China’s consumers. Have this sincere brand, flexible number –
We can pick out IKEA in the home world, and the coffee may be Starbucks. They will adjust their store according to the local customs. But the women’s best, I think it is VM.
1. Adjust the version, re-bond the Asian personal design.
In fact, for foreign brands, everyone should have encountered the style, the size is inappropriate.
Even fast fashion giants ZARA have also been issued by many customer feedback. What’s more, the front-end time announces that it is a little bit of illness.
However, VM sells all the styles sold in China, almost all design adjustments.
In order to take care of China’s fans to adjust version design, it also joined more in accordance with our aesthetic tones and tailoring, just to design more suitable for our clothes.
Vero MODA 2019 FW
VM or even
Recruitment sample experience
There are strict height importance, specialize in helping to try on the sample, the auxiliary designer is adjusted into an Asian version, and do the most bicked Chinese clothing.
2, medium high-end positioning, price is very close
The sincerity of VM is also reflected in the price. Despite the positioning and MD, COS is almost, all of which are urban white collar, but the price of VM is the lowest in them.
In addition to the coat, the down jacket will be thousands, and its joint and peaceful style is almost 7,800 prices. Even the star with the same paragraph, its price is only a few hundred.
Vero Moda X Jiang Shuying
Most importantly, it
It will be discounted every year!
Every year, July is a VM discount, and it is
50% off!
This kind of practice avoids a lot of situations who can’t afford it. In my opinion, this is calculated to give fans.
3, I will take the colleagues, all women, I have to serve!
Another point is true, that is, the store of VM.
Most foreign brands will give up the three or four-tier cities because of medium and high-end positioning, because they feel that they will enter the sinking market.
But VM is not, its store is covered with a two-three-tier city, about 1800 stores, more than the national Uniqlo + ZARA.
Vero MODA National Store
I think this is a brand of colleagues in the brand. As long as you are willing, it is my guest, I will not mind where you are in place; as long as you like, you can have beautiful, never be disturbed by the region.
In this way, the ultimate pursuit of the product, want to take care of everyone’s sincerity, it is no wonder that flies like this. However, there is also the most important point, it is the exhibition of their home.
Most use visual to make customers experience the brand
The Republican wrote a lot of brands, but it is the only one. The comment area has so many branded brands.
And the good display of VM is not just a personal approval, and the fans can feel it. I remember one, I said,
“Vero Moda is the brand that is most concerned about visual marketing in China.” ▽
There are so many brands in China, and the Republican is really unexpectedly, some people think this Danish brand is the most. Of course, I have to admit that the display of its home is really good.
Its exhibition is as simple as the clothes, but it feels advanced.
1, window
VM’s window is very small, mostly simply,
Model + POP
The form is mainly.
During this time, it is to show the new cost of the new clothing and the new costumes, emphasize the participation in the store.
2, magnet point
The magnet is also just right, this store is
VP + POP
In the form of display, the model group is a triangular structure, with complete, the whole looks neat, there is a level.
There are many in the store.
PP + IP + POP
The combination, and the POP poster is still very large, it can be said that as long as standing at the door, it will not miss it.
3, hooling
When the exhibition is hung, the VM will use the form of a front-mounted + side. By being attracted to the customer, the side of the side is hanging on the side, which is convenient for customers to take.
And very focused on color display, often use the piano-type display of the shade to add rhythm and dynamic.
Metal straws with wooden jacket, natural but maintain texture. All of its clothes will only show 2 pieces and keep the spacing between each piece, so it is basically standing in front of each garment, you will feel that it is “expensive”.
4, fitting room, seating area
VM’s fitting rooms and seating areas, it will really let you experience silent intimate.
According to the design of different storefronts, its style design in its seating area is also different, but it will showcase the granular carpet to create a comfortable atmosphere of flowers props.
Moreover, the rest area often sets near the fitting room, not only provide a rest for customers, but also convenient to wait for the trial on.
Design, sincerity to the store, VM is a true circle powder, but the most confession is surprised. This brand is not only flush, and the employee loyalty is not average!
Each of the last reviews mentioned VM, the unusual staff is full of pride and enthusiasm.
“From the shopping guide”, “The 1st Work drove to 13 years”, “Youth Dedicated to her”
Even the employees who left VM have always been grateful.
One for you will take care of quality, make the best brand that suits the body.
A shopping experience to give you a good shopping experience, concentrate on display, never hurt the brand;
A brand that makes customers love for more than ten years, and wear a brand that is not willing to lose.
A brand that makes employees pay all youth unwilling to leave;
This is Vero Moda, this is the brand we really need.
Vero Moda, living you are so many people love
.
.
.
