Plastic building block demand for continuous fanatic toy company Lego has doubled profit in the first half of the year

News Agency (Shanghai, Editor Shi Zhengzheng) News,

Local time on Tuesday, well -known toy brand Lego announced that the growth of net profit in the first half of the year was more than doubled, showing that after the epidemic blockade was gradually lifted, the consumer market had released a fierce enthusiasm for plastic building block toys.

(Source: company official website)

Lego, headquartered in Denmark, is still a private holding company and has not been listed. According to the company’s disclosure, in the first half of this year, a total of 23.036 billion Dan Nike achieved revenue, an increase of 23%over the same period last year; operating profit of 7.951 billion krona, doubled from 3.899 billion in the same period last year; net profit was 6.322 billion krona, an increase of 140 compared with the same period last year last year last year, an increase of 140 compared with the same period last year last year. %.

It should be emphasized that Lego’s financial report in the first half of 2020 showed a steady increase compared with the same period of 2019, which also means that this year’s results are not because the performance base during the epidemic period was low.

CEO of Lego Group said that the performance in the first half of the year was driven by the market’s strong demand for the company’s products. In addition, the factory operated uninterruptedly and most retail stores had contributed to performance. The company disclosed that the best themes sold in the first half of the year include “Lego Town”, “Star Wars”, “Harry Potter”, “Creator Expert” and “Machinery” series.

As an important part of sales and user experience, Lego continued to increase investment in the physical store in the first half of this year. As of June 30, the group had a total of 737 retail stores, of which 291 were located in China, and more than 40 of the 60 stores opened in the first half of this year were located in China. The company’s annual store opening target is 174, which has increased the total number of stores to 851.

塑料积木需求持续狂热 玩具公司乐高上半年利润翻倍

In an interview with the media, Chris Tengsen said that if anyone is still suspecting that the physical store is still affected by the epidemic, I can only simply say that the traffic and revenue of Lego’s physical stores have risen.

About the Author

You may also like these