“Bodiums who are cut in thorns”, the Hengqin Guangdong -Australian Deep Cooperation Zone and Qianhai Shenzhen -Hong Kong Modern Service Industry Cooperation Zone Policy “Gift Pack”, and the Guangdong -Hong Kong -Macao Greater Bay Area Shopping Festival in full swing. The elements of the fire in the Greater Bay Area are coming.
With the favorable policies that have emerged, the industrial construction of the Guangdong -Hong Kong -Macao Greater Bay Area will also accelerate to the new highland; the 20 -day first Guangdong -Hong Kong -Macao Greater Bay Area Shopping Festival is expected to open up the consumer market in the Greater Bay Area and promote it to promote it and promote it. The Greater Bay Area moves from the “World Factory” to the “world -class consumer market”.
Dong Huang Weihong, executive meeting of the Hong Kong Chinese Federation of Manufacturers’ Federation, said that the construction of the Guangdong -Hong Kong -Macao Greater Bay Area has become the best entry point for Hong Kong to integrate the new development pattern of the country’s “dual cycle” and become bigger and stronger. Many Hong Kong enterprises set up factories in the Mainland, mostly exports, but the Chinese consumer market has continued to expand, and some manufacturers have attracted some manufacturers to pay attention to domestic sales. It is expected that the energy conservation of shopping in the Greater Bay Area will bring the impact of Hong Kong enterprises’ thinking, which will cause more. The impulse of Hong Kong’s old -fashioned Greater Bay Area. “Wang Xianqing, president of the Guangdong Provincial Commercial Economic Society, said that the shopping festival not only fully demonstrated the characteristic brands of the Guangdong -Hong Kong -Macao Greater Bay Area and its innovative vitality, but also facilitated the integration of the Bay Area.
The shopping festival drives the consumer integration of the Greater Bay Area
The first shopping festival in the Greater Bay Area can be described as the largest number of online activities in the Guangdong -Hong Kong -Macao Greater Bay Area. At the same time, 92 Taobao anchors continued to recommend good things for consumers within 20 days.
The most interesting thing is that the “Guangdong -Hong Kong -Macao Greater Bay Area Shopping Festival” organizational committee selected 92 products from more than 13 million items, forming the “Dream Team” of the Greater Bay Area. An interview with Nandu reporters found that the good list of “Dream Team” fully covered the core advantageous industry belt and brand of the “9+2” city of the Greater Bay Area. 92 Dream Teams of the Greater Bay Area, and quickly received more than 10 million red envelope subsidies on Taobao Tmall.
According to the latest disclosure data, from the opening of September 2 to 12:00 on September 15th, the number of goods in the shopping festival in the Greater Bay Area was nearly 25 million, an increase of 14%year -on -year; the total transaction volume was nearly 44 billion, a year -on -year increase of 8%. Among them, the number of Hong Kong and Macao merchants was 4.1,000, a year -on -year increase of 1.1%; the total amount of Hong Kong and Macao transactions was nearly 3.4 billion, a year -on -year increase of 6%. As of September 15, nearly a hundred Macau brand sales during the Greater Bay Area Shopping Festival exceeded 9 million, an increase of about 70%year -on -year; more than 20,000 Hong Kong brand sales were close to 3.4 billion, a year -on -year increase of 6%.
Photo by Liang Tingya
During this period, the number of consumers participated in more than 1.07 million, a year -on -year increase of 16%; the number of goods purchased exceeding 4.18 million, an increase of 11%year -on -year. Among them, the number of commodities sold to Hong Kong and Macao increased by 12%year -on -year, with a total turnover of 270 million yuan, an increase of 12%year -on -year. The top five categories of products purchased by Hong Kong and Macao residents are: home department stores, women’s clothing, jewelry jewelry, toy tide play, mother and child parent -child; and the top five brands that are most popular among Hong Kong residents are: Xiaomi, Philips, Timac, Antarctic people, vivo.
Ali Photo Conferry
“This time the Greater Bay Area Shopping Festival brings good opportunities to the old names of Guangdong, so that more consumers can understand the food culture of the” Chenpi Township “Jiangmen Xinhui.” Liang Zining, director of Xinbattang from Jiangmen Xinhui, said As of September 6, the brand’s sales of Chenpi increased by 50%year -on -year. At present, the online buyers of Xinhui Chenpi are mainly people aged 30-50. Through Tmall and other platforms, Chenpi also walked out of the Greater Bay Area and was accepted by more consumers.
From consumption identity to cultural identity
In the past, international brands have a strong attraction for young consumer groups in the Guangdong -Hong Kong -Macao Greater Bay Area. However, the rise of new domestic brands in recent years has also brought young people in Hong Kong and Macao to a wave of “national trend fever”. In addition, Guangdong People have always loved the historical tradition of going to Hong Kong and Macau. Many consumers in the Greater Bay Area have felt more cultural identity from the market of the three places.
Tablet Tsai (pseudonym) joking herself was the 90s who grew up in Guangdong, who grew up in Hong Kong’s drug oil. She told Nandu reporters that when she was a child, there were elders who had the favorite zodiac alive oil and sacred oil. ) I like to use the zodiac to loosen the bones. When I was a child, my family would also use Baoxin and An oil to rub my stomach. “She recalled.
In addition to medicinal oil, the old -fashioned food of Hong Kong is also a spoonful of childhood taste. She remembers that she can eat the preserved egg crisps and moon cakes of Qihua Cakes in the New Year. I brought these pastries, and later in Guangzhou, there was also a shop in Qihua. It was easy to buy. “Tablet Tsai said that as a Guangzhou native, the Hong Kong and Macao pastries such as Qihua, Meixin, and the fifth day of October can be described as a few treasures.
Similarly, Ayi, who is keen to go to Hong Kong to buy goods before the epidemic, leaves the time for the snack of the Red Capital Railway Station to “sweep the goods”. “Various chocolates, cookies, sticks, and sticky sugar (Cantonese, that is, lollipop). When I was a kid, I felt a lot of novel snacks have never been seen in the Mainland.” She still remembers that in order to reduce the burden of luggage during the journey, she every time she was When I returned to Guangzhou, I hurriedly swept the goods and then got into the car.
Dong Huang Weihong, executive meeting of the Hong Kong Chinese Federation of Manufacturers’ Federation, said that the construction of the Guangdong -Hong Kong -Macao Greater Bay Area has become the best entry point for Hong Kong to integrate the new development pattern of the country’s “dual cycle” and become bigger and stronger. Many Hong Kong enterprises set up factories in the Mainland, mostly exports, but the Chinese consumer market has continued to expand, and some manufacturers have attracted some manufacturers to pay attention to domestic sales. ” More Hong Kong old -fashioned impulse to advance to the Greater Bay Area. “Huang Weihong said.
Coordinated development of brands and channels
“Cantonese people love to go to Hong Kong and Macau to buy goods is a historical tradition. Since the reform and opening up, Hong Kong is the first choice for many international brands as the hub connecting the Mainland and international trade. Under the atmosphere, Hong Kong and Macau enterprises have also accumulated advantages in product design research and development, brand operations, channel organizations, and consumers’ grasp. Therefore, Hong Kong and Macao products are still very popular now. ” Wang Xianqing pointed out that if the brand advantage of Hong Kong and Macau can be fully combined with the industrial advantages of Guangdong, the Greater Bay Area must be able to integrate quality consumption and fashion trends and become the leader in the international consumer market.
Taking the fashion industry represented by jewelry and clothing as an example, the fashion industry in Hong Kong and Macau starts early, and the design concepts are more diversified and international. They have the earliest batch of fashion industry talents, while the mainland’s strong manufacturing capabilities, broad market prospects, and developed development The e -commerce system undoubtedly provides a fertile soil for companies in many regions. Zhou Dafu, founded in Guangzhou, developed in Hong Kong, has set up a digital “express” in the Mainland market, “complement” the design concept of Hong Kong with the mainland real estate capacity, and releases great brand growth potential.
Hong Kong and Macao old -fashioned foods and health drug companies are known for their quality.
For example, the Peninsula Hotel Group, which was built in Hong Kong, has been producing milk yellow moon cakes since 1986. It was hailed as “Xiangjiang Classic” by consumers in the past. In 2017, Macau Bakery, who entered the mainland market through e -commerce channels, has worked with Weibo celebrities. This year, he entered the Wei Ya Live Room and tried to sell it through its own stores on the Douyin. At present, Yingji Bakery has opened up offline sales channels including brand stores, OLE, Greenland, Hema, Yongwang, Metro, and other boutique supermarkets and stores. Online channels include Tmall, JD.com, Pinduoduo, and Douyin.
“Hong Kong e -commerce sales have begun, and the mainland has already exploded, and Hong Kong enterprises lack strong promotion in the Mainland.” Huang Weihong said that for this reason, the Hong Kong Chinese Manufacturers Federation has jointly launched “Hong Kong Hundred Stores” in March this year. The Economic Creation Future Plan will use Taobao Global Buy to help Hong Kong companies open up the Mainland e -commerce market with a live broadcast model.
Nandu Data Map
Re -understand domestic beauty makeup, small home appliances
Compared with the Hong Kong brand, the manufacturing company of Guangdong has tried to develop the Greater Bay Area market with custom products as early as the 20th century, and developed a product line that meets the local consumer demand for consumers of Hong Kong and Macao. The person in charge of Midea Group R & D told Nandu reporters that due to the small living area of Hong Kong and Macau, and general consumers with small products, the headquarters has proactively developed small -volume and multi -functional products, such as steamed grilled all -in -one machines, ultra -thin, ultra -thin Washing machine and so on. Ali data shows that smart small home appliances, residential furniture and national tide clothing from the Greater Bay Area have become the three major weapons for 618 domestic products this year, of which smart small appliances in Hong Kong have increased by 70 % year -on -year.
On September 14th, the Taobao live broadcast base of the wing broadcast, during the shopping festival of the Greater Bay Area, the sales volume of the base live broadcast and cargo was twice the daily. Yang Da Photo
As a senior Taobao user, Hong Kong girl Zeng Kaiqi has been paying more and more attention to domestic goods in recent years. She uses “Hong Kong Zengmei” as the ID name and opened a number of domestic social media such as Weibo, Douyin, Bilibili, and Watermelon Video With the content platform, share her domestic product consumption experience with netizens in the Mainland.
Zeng Kaiqi told Nandu reporters that in fact, many Hong Kong people have used an average of 6 or 7 years of Taobao platforms, which can also be regarded as witnessing the development history of e -commerce in the Mainland. For her, stationery, tableware, and small appliances are her most commonly “chopped hands” categories. “Little Bear Electric and Midea are all small appliance brands that they often buy. You can buy juicers, health pots, and free shipping at the lowest dozens of yuan. It is difficult to buy such small appliances such as Hong Kong. There are few categories. “
Recently, Zeng Kaiqi has entered the “pit” of domestic makeup beauty. She shared the colorful concealer and eye shadow tray on her self -media channel. In the interview, she couldn’t help but lament the packaging and texture of those eye shadows to reporters. Far exceptional to her expectations, “I feel worse than the hundred yuan I bought by more than one hundred yuan.” She revealed that she would pay attention Domestic products are more and more refined.
Ma Zifeng, who is also a senior Taobao user, chose to come to the mainland company “Yixian E -commerce” for internship this summer and experience the digitalization process of the mainland business. Ma Zifeng told Nandu reporters that although there were not many opportunities to come to the Mainland before, the “explosive fire” of 3C brands such as Huawei and Xiaomi in Hong Kong allowed him to glimpse from the brand’s consumption trend from the brand. The development is even more curious. “I have bought Xiaomi’s smart watches, charging treasures and other products myself.” He found that many domestic products and mobile phone products have achieved the ultimate cost -effectiveness. This is for Hong Kong people who can only choose expensive imported brands before. It has great appeal.
Ma Zifeng likes to buy daily necessities, clothing and snacks on Taobao. Most of the time, he still needs to transfer the goods to Hong Kong through a collection method, but even if it is added, he said that similar products will still be cheaper than the products sold in Hong Kong. many. It is understood that during the “Guangdong -Hong Kong -Macao Greater Bay Area Shopping Festival”, 6 million products enjoyed the full amount or the next day, and there was no need to transport itself. Ma Zifeng looks forward to the free shipping and “welfare” in such Bay Area and the next day to cover more products in the future and promote further integration of markets in the two places.
For more than a month of internships in Guangzhou, Ma Zifeng can use Cantonese to communicate smoothly with people around him at any time, which brings him a great sense of cultural identity. “Language is an important foundation for interoperability and integration between the two places. I also found that everyone loves to drink morning tea, and I have tasted delicious Chaoshan cuisine.” Ma Zifeng said. During the internship, the digitalization of mainland enterprises has developed to a very mature stage. I hope to learn the return of corresponding experience to help the traditional industry to help the traditional industry transform and upgrade.
Writing: Nandu reporter Ma Ningning Xu Bingqian
Planning Coordinating: Zhen Qin Tian Aili