2021 “Tmall Tmall” Children’s Oat Mark Brand Inventory

In recent years, the children’s snack market has risen rapidly. Data show that from 2019 to 2023, the children’s snack market is expected to grow steadily with a compound annual growth rate of 10 % to 15 %. On the other hand, the popularity of the domestic oatmeal market is high. This article does not take an incomplete inventory of Tmall’s existing children’s wheat brand:


In order to provide consumers with more balanced nutrition, Jiale’s oatmeal has added more than ten kinds of ingredients such as oats, purple potatoes, yellow peaches, grapes, and tonsils, covering grains, potatoes, fruits, nuts, etc. For example, 72%of Belgium imported oatmeal in the Jiale strawberry, the colorful fruit oatmeal, 13.7%of Thai corn tablets, 1.3%FD frozen dried fruit diced, 3%pumpkin seeds, 2%Southeast Asian fragrant coconut.

Kellogg’s is a global cereal breakfast manufacturer and one of the world’s highly food producers. There are processing plants in 18 countries, and products are sold to more than 180 countries and regions. On December 18, 2018, the World Brand Laboratory released the “Fortune 500 World Brand 2018”, Jiale ranked 302th, January 2020, 2020 the world’s most valuable 500 brand list released, Jiale ranked 303 Pass. On May 13, 2020, Jiale was ranked 635th in the 2000 Ferbone Global Enterprise 2000.


Kalibi Chocolate Oatmeal is very sophisticated in terms of nutrition. Oatmeal contains 8 kinds of vitamins such as coconut meat, brown rice noodles, corn flour, rice noodles, brown wheat, oats Dietary fiber supplemented vitamins. This oatmeal also uses a healthy baking process. It will not feel greasy and disgusting because of eating too much. It can also promote the absorption of the stomach and intestines without increasing the burden on the stomach.

Calbee (Inc.) Is a well -known Japanese leisure food listed company, which is headquartered in Chiyoda -ku, Tokyo. Founded in 1949, Callebi launched a classic shrimp snacks in 64 years. Since 75 years, new products such as potato chips, fries, nutrition breakfast, and vegetable slices are launched.

Little yellow elephant

“Little Yellow Elephant” children’s oatmeal contains a variety of grains, which can replace refined carbohydrates and supplement dietary fiber; high -quality frozen and fresh fruits and healthy ingredients rich in various nutrients to increase the intake of fruits and vegetables and minerals.


Before Chuanghuangxiang, the company’s founding team had been deeply cultivated in the food industry for more than 15 years. Founder Wang Yi, a continuous entrepreneur, graduated from Huazhong University of Science and Technology. During his college period, he was a high -level player of the first CUBA (Chinese University Student Basketball League) and had many successful experiences of entrepreneurship. I have accumulated rich experience in many areas such as international trade, supply chain, and brand operations. In 2005, the team became the first domestic frozen -drying manufacturer to get Jewish certification. It was the first Chinese company with large -scale export frozen -dried fruits. In 2008, the team set up a second entrepreneurial company to set up an international food raw material supply chain company to serve well -known companies such as McDonald’s, KFC, COFCO Group, Royal, Meiwei Group, Louisa, Ma, and Bingbao. The annual transaction volume exceeded 15 100 million yuan.


Wang is full of “non -puffed” technology, Wang Guann said that the company is accelerating the entry of offline channels, referring to the online refined operating strategy, and completing the user portrait according to the consumer data accumulated on the line. The lower channel matches more suitable differentiated products.

The founder Yao Jing, the founder of Wang, began to establish a beauty e -commerce project in 2013. In addition, he also has 10 years of work experience in communications companies. Good at collecting and analyzing consumer cases; the other place also has quite rich experience in operating beauty and gourmet account accounts.


Macles are rich in dietary fiber and protein. They also contain a variety of trace elements required by various human body such as magnesium, iron, zinc, and vitamin B1, which can supplement nutrition to the body well. The protein of 100g of good Ododo and 500g of soy milk is equivalent.

Founded in 2019, Hao Moado is a brand owned by the Honlife Group. It specializes in fruit oatmeal products. It mainly sells at full of Chia seeds, oatmeal non -fried, and no added sucrose. In 2019, the first month of online sales exceeded 2 million, and monthly sales exceeded 20 million monthly sales, and the cumulative overall channel sales exceeded 1 billion in less than two years.

West wheat

Oatmeal’s oatmeal is derived from the selection of Australia. The quality is trustworthy. The advanced and mature processing technology can retain the omit, embryo and bran of oats, and the most primitive nutrients of oats. Without adding any fragrance, preservatives, etc., the wheat fragrance is very strong and the taste is great. It retains the natural taste of oats.

Guilin Ximai Food Co., Ltd. (referred to as “Ximai Food”) was established in 2001. It was listed on the Shenzhen Stock Exchange in June 2019, becoming the first domestic A -share oats. According to the 2019 annual report, Ximai Food achieved operating income of 973 million yuan and net profit of 157 million yuan. In operating income, pure oatmeal revenue accounted for 62.4%, and compound oatmeal accounted for 34.9%. The “focus” of West wheat food for oats can be seen.


Jaton Oatmeal is a kind of nutritious food that retains the various nutrients of oatmeal, especially various minerals and vitamins, which are rich in crude fiber. Gatson Oatmeal uses all unprecedentedly processed raw wheat tablets. During the processing process, it will never use any chemical synthetic food preservatives, additives, artificial pigments, etc. They retain the various nutrients of the oatmeal.

Gatson Oatmeal was produced by German Jatsen, and Micoti and bread manufacturers in West Sweelia in Germany. It was established in 1871 and has a history of production of oatmeal and bread in 130. All edible products including. Germany’s imported Gate Maccios is very popular in the Chinese market, and the quality of Jason has been recognized by consumers.

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