In those years, the shoes that look ugly in your opinion are now the fashion of the moment:
Grandma’s shoes, socks shoes, streaming sandals, hairy slippers … Do not ugly style and personality, I am embarrassed to say that they are mixed in the fashion circle.
In the sports shoe industry, there is also a brand of ugly shoes.
Not only the fire, but also killed Adidas, becoming the second largest sports brand after Nike.
The annual net sales in 2016 reached 3.56 billion US dollars.
The question comes, how does it create a miracle?
As we all know, every brand has its own field.
Converse specializes in canvas shoes, VANS main fight skate shoes, and Nike and adidas sneakers …
The name Skechers is “unable to sit still”, which is very clear: the most comfortable shoes.
Why do I have to support Nike, than to fight back, and to be stronger than the power, it is like a Rocket Rockets. (Of course, these old sports shoes brands know how to sell shoes more expensive through “show parameters”)
Sikecic makes shoes only: weight, breathable, and whether the material is soft, people who pass it will have the same feeling, really TM comfortable.
Don’t talk to Skythich, it is recognized, but it is not until that moment you wear your feet, and you will know how honest your body is.
In recent years, a trend is that the direction of the audience of sports shoes shifts from functional to high street leisure. In fact, many people will not wear sports shoes to run balls at all. At the same time Shoes king.
Sikech, a pair of 700 yuan has been topped, and pushed hundreds of models in the one quarter to follow three goals: comfortable, super comfortable, comfortable to let users can’t help buying a few pairs of gifts.
Sikecci’s best -selling, I have to mention its feeling of stepping on shit.
There are many users who have asked a lot of users on Zhihu and Tiger: This brand of shoes is not fashionable at all. Why?
The reason lies in its feet.
I’m sorry for my feet and still pass.
Even the physiological orgasm came out.
This tiger flutter user is even more comfortable to even bicycles. I want to walk every day.
Say it ugly, pass through Du Road and turn powder.
If you really want to talk about Skekic’s core technology, it is mainly in its insoles and soles.
After the distribution of gait and stress points of human walking, Sikecic developed the AIR-COOLED memory foam insoles exclusively.
All the soles are made of BOOOSET, which is like stepping on QQ sugar, not tired, and ensuring enough support and breathability.
There is also a Dual-Lite cushioned sole, which has a good instantaneous rebound characteristics, can reduce the burden on the foot, alleviate the impact force brought by each step, and effectively absorb shocks.
The long -term suffering high -heeled shoes, as soon as I stepped into Siket’s Gowalk series, I didn’t want to pull it out.
In the creation of explosive models, Skeckey also has its own set.
As mentioned earlier, everyone said ugliness, what can I do so that those who say that my shoes are ugly shut up?
Some people may say that please be better designers, wrong.
Sikecci’s approach is to let those who say that my shoes are ugly and wear my shoes.
In 2014, “You from the Stars” hit.
A photo of Professor Dades stepped on D ’Lites panda shoes and completely exploded this series.
Maybe you have never heard of Skyci, but you must have heard panda shoes.
The Baidu index of panda shoes in the second half of 2014 reached three times the beginning of the year.
After that, Skeckey seized the popularity and found various stars to endorse it.
Korean women’s group SISTAR
Gradually, many stars will also wear these shoes in personal street shooting.
Later, there was a wave of panda shoes as couple shoes, and such photos also appeared in the street shooting of many fashion bloggers.
In this way, this series is crazy.
While using the Go Walk series to conquer office workers with strong steps on the shit, while using the leading panda shoes to get young people.
These two series alone carried Sikecci’s sales in China 20 ~ 25%and 30%in China.
Panda shoes alone have sold more than 3 million pairs in the Chinese market. In 2017, Skycic’s Chinese sales are said to exceed 100 billion.
In addition to the first bundle, EXO endorsed D ’Lites 2nd generation of magic stickers is also widely sought after.
The shoes style is sporty and leisure. Although the shit is not strong, the GOWALK series is strong, but the EVA rubber outsole can also effectively prevent the shock, suitable for long -term walking.
It also uses Air-COOLED memory insoles, soft and comfortable.
Cowhide, anti -fur, mesh -based upper, magic stickers design makes it easier to penetrate and take off.
The key is that the internal height of 5cm in the shoe is also designed with 5cm, and the calf lines are stretched visually, which can easily create long legs.
Girls like to wear barefoot the most, and then go out with a dress, or go out directly with T -shirt jeans.
There are more boys, and they can have effortless fashion.