Speaking of lacoste, even if you don’t know, you should have seen the brand founder René Lacoste designed
Classic Polo shirt.
Although it seems a bit of earthy smell now, in the ages of the elders with no trend, there are rich colors like a color disk. Putting on a crocodile is a symbol of taste in that era.
Not only your elders, as a fashion origin, France is deeply rooted in this 80 -year -old brand. In the memory of the French people, wearing crocodiles is a pursuit of a fashionable life.
On the right is LACOSTE of 7 Dharma Grand Slam
So when you really think that Locaste’s old -fashioned POLO shirt, then you are really wrong. In recent years, because of the retro style, the old -fashioned Lacoste has tasted the sweetness. No, Supreme X Lacoste 2019 has a lot of 80s style items, and will be released tomorrow.
The series will be released on September 26 in New York, Los Angeles, European stores and online stores, and then landed on Japan on September 28.
And this time, it is also the third joint name of Supreme and Lacoste. With the previous two joint names, many people who have said that they have no sincerity, and directly take the Locaste 80S-90S work and add a logo.
But if you have a little understanding of subculture, you will know why Supreme not directly on Locaste’s most classic Polo shirt
Instead, it has been making articles on clothing in the 1980s.
Therefore, in order to unveil this question, the fried dough stick checked some articles and forums, and learned from the description of Locaste’s old powder that during the period from the late 1970s to the 1980s, LACOSTE has taken out the boundaries of tennis. At that time, some street scenes related to youth culture were “exploded”.
We all know
In addition, football hooligans have also derived a series of “hooligan” items:
The C.P Company goggles jacket covering the half -face, owned by the Stone Island side, all the limited -edition sneakers (Nike was still a small brand at the time).
In the future, after the various bad behaviors of football hooligans and the occurrence of the Haiser tragedy, this group began to be concerned by all sectors of society, so that
It has become a style of dressing. Police can distinguish these people through the brands worn by these football hooligans.
At the end of the 1970s, more and more club fans became fans, so in order to prevent them from being stared at by the police, football hooligans also began to wear some valuable brands to hide their identities.
The dress style of sub -culture is CASual
As a result, in the 1980s, Hooligans began to mix and match high -end fashion, POLO shirts, tennis shoes, etc., and gradually became derived into Casuals.
The style is the same as the current beautiful tide chasing the logo,
At that time, Lacoste with a logo on his chest was also included in this street style because of the logo of the little crocodile.
Of course, after knowing how lacoste enters the street, the impression of Lacoste’s signature solid crocodile Polo shirt is still soil.
After watching Chen Guanxi’s endorsement Lacoste before, many people began to buy it with the trend, but never thought that the Polo shirt was an extremely tested dress.
You wear Polo yourself in your eyes:
You who actually wear Polo:
Although the POLO shirt is a basic item after the basic T -shirt and shirt,
However, because the mesh materials are easy to stimulate and convex, the version and other relationships can not do the level of everyone’s “wardrobe”.
Therefore, in addition to continuously increasing their product lines, LACOSTE has also begun to enter the pace of fashion. In 2001, he found the Une -uniform U -series designer Christophe Lemaire and brought the brand to New York Fashion Week, but it still responded flat and did not cause any sensation.
Christophe Lemaire for Locaste 2008
Christophe Lemaire for Locaste 2009
It wasn’t until Lemaire went to Hermes in 2010, Felipe Oliveira Baptista succeeded, and finally pulled LACOSTETE on the regular. And before Felipe joined LACOSTE, he cooperated with Goge, Nike and Uniqlo.
Felipe Oliveira Baptista
Although Felipe has just stepped down last year, he re -interpreted the classic design in the 8 years when he worked in Lacoste to make the brand more modern. Basically, all the joint names were matched by Felipe. In 17 years, the first cooperation series with Supreme was sold out within 16 minutes of sale, which also attracted more attention to the brand Z to the brand.
Moreover, Felipe has just joined LACOSTTETEINE LACOSTE L! VE.
After knowing this branch line, this branch has completely changed the view of Lacoste and even POLO shirts. Moreover, most of the Lacostes we are familiar with are completed in this branch.
Lacoste L! VE 2019 series
Lacoste x Agi & SAM
Lacoste x sacai
Faced with the departure of Felipe Oliveira Baptista, many people began to worry that Lacoste would get worse again.
So lacoste last year’s new appointment was
Louise Trotter of the new creative director
It also attracts the attention of all parties. After all, it is also the first female creative director in the history of the 85 -year -old brand.
And the first show brought by the designer Trotter at the beginning of the year at the beginning of the year also proves that her work is more in line with the mainstream aesthetics of the current costume trend.
Although there are no major breakthroughs, it is definitely a series that makes you have the impulse to chop.
With the development of trendy, LACOSTE has long been in fashion, streets, and subcultures, and has continuously affected new consumers of these times. So if there are still people who think that Locast is a brand of soil -flavored POLO shirt, then repost this article and block it.