△Image photo of staff
△Image photo of technical officer
△Image photo of volunteers
△ Left staff – middle volunteer – right technical officer
As the 100-day countdown to the Beijing 2022 Winter Olympics begins, the Beijing Winter Olympic and Paralympic uniforms and equipment – the mobile landscape of the Winter Olympic venues – was officially unveiled. This set of uniform equipment that stands out from more than 600 sets of exterior design works, has been optimized for 8 rounds of pattern before and after, containing deep cultural connotation and rich scientific and technological content, integrating traditional Chinese landscape painting and the snow mountain picture of the core graphics of the Winter Olympics, perfectly combining functionality, nationality and artistry, and can realize the freedom of wearing under temperature changes and scene changes. The exclusive identification of these staff, technical officials and volunteers will form a mobile landscape at the Olympic Winter Games.
Ink light Lan Heaven and man are one
Winter Olympic uniforms and equipment are worn and used by staff, technical officials and volunteers of the Beijing Winter Olympic and Paralympic Winter Games, including clothing, shoes and accessories. The exterior design of the Winter Olympic uniforms and equipment is inspired by the traditional Chinese landscape painting and the snowy mountain picture of the core graphics of the Winter Olympics.
The design of the core graphics of the Winter Olympics shows the traditional Chinese idea of “Taoism and nature, the unity of heaven and man”, integrating the shape of the mountain and the Great Wall in the Jingzhang Competition Area, as well as the green landscape of “A Thousand Miles of Rivers and Mountains”. The uniform design finalized by the Beijing Winter Olympics Organizing Committee reasonably expands the core graphics of the Winter Olympics to three-dimensional clothing, using brushstrokes with the charm of Chinese ink painting, thick and thin lines, and layers of virtual and real near and far to skillfully integrate traditional aesthetics and ice and snow sports.
In terms of color selection, the calm ink color and the vibrant light red show the practical work and enthusiasm of the staff, the neutral Great Wall gray highlights the objectivity and impartiality of the technical officials, the bright sky blue shows the youthful vitality of the volunteers, and the pure Ruixue white as the harmonious color symbolizes the “Ruixue Mega Year”. The main colors of the Winter Olympic color system outline the magnificent scene and spatial artistic conception of the Winter Olympics, as well as the rhythm and rhythm of winter sports.
Yan Cheng, Director of the Human Resources Department of the Beijing Winter Olympic Organizing Committee, said: “We refer to the working principles of the International Olympic Committee, draw on the experience of preparing for the previous Winter Olympics and the practice of setting up uniform categories, and plan the categories of uniform equipment according to the specific climatic conditions of Beijing, Yanqing and Zhangjiakou at the time of the games, as well as the work needs of different scenarios and different positions, so as to realize the freedom of wearing under temperature changes and scene changes.” At the same time, the visual appearance design of uniform equipment was carried out around the perfect combination of functionality, nationality and artistry, and finally this set of uniform equipment was created. ”
Pick a pair of Olympic inheritance
In the process of planning, designing, producing and producing uniforms for the competition, the uniform team, the main creative designer of the Beijing Winter Olympic Organizing Committee and the official partner of the Beijing Winter Olympic Organizing Committee Anta Company are fully dedicated.
Since 2019, the Beijing Winter Olympics Organizing Committee has established an expert committee on uniform equipment to check the selection of uniform equipment fabrics, version improvement, appearance design, etc. Relying on Beijing Institute of Fashion Technology and Anta Company to set up the “Uniform Equipment R&D Laboratory”, continuous research and development in fabrics, structures, processes and other aspects to complete sample testing. The visual appearance design of uniforms and equipment was solicited from all over the world, and a total of 602 sets and more than 10,000 works from home and abroad were received, which promoted the Winter Olympics and established an image in the collection activities.
On this basis, the China Fashion Designers Association was commissioned to organize and hold three review meetings to determine two sets of candidate design schemes. Finally, after repeated consideration and continuous optimization, a set of distinctive features, mature style and rich connotation of visual appearance design scheme was finally formed.
Coincidentally, the designer of the final plan, He Yang from the Beijing Institute of Fashion Technology, is also the uniform designer for the Beijing 2008 Olympic Games. In the summer of 2008, the summer Olympic uniforms with smart auspicious cloud patterns and refreshing colors became the eternal memories of many Chinese people about the Olympic Games.
From the Summer Olympics to the Winter Olympics, Olympic uniforms must not only have the same design principles, but also make technological breakthroughs and conceptual innovations according to the characteristics of winter sports. He Yang said that with the help of the large-scale international platform of the Winter Olympics, the image of Chinese culture can be well established, uniforms are an important clothing design project of the Olympic Games, and the design must have the awareness of the national brand image, so as to convey the spiritual outlook and fashion views of the Chinese people.
“The uniform design should first convey the cultural characteristics of the host country, which is different from the uniforms of previous editions. The second thing to consider is fashion and function, how are visual elements reflected in uniforms? Does everyone look good in it? The uniform should be unique, ensure that the uniform is eye-catching, easily recognizable, and avoid being submerged in the environment. He Yang said.
She gave examples of the double Olympic heritage of uniforms, such as the gray ink image of the Winter Olympic uniform top, which is also derived from the Great Wall gray in the color of the Winter Olympics, and the Great Wall gray is extended from the color of the 2008 Beijing Olympic Games, connecting the Beijing Summer Olympics and the Winter Olympics, reflecting the style of the double Olympic city.
Scientific and technological innovation Attention to detail
Lightweight, warm, beautiful and comfortable, is the meaning of the research and development of Winter Olympic uniforms, and in order to achieve these, technological innovation and the application of details are required. The Beijing Winter Olympics Organizing Committee gives full play to the role of professional strength and professional institutions, promotes the application of new materials, new processes and technologies, and enhances the functional protection role of uniform equipment. From scratch, from the solution to the physical sample, from the sample to the mass production, every step is constantly moving forward in collision, adjustment and optimization.
In terms of shape design, the uniform faces the common needs of about 30,000 wearers, each person’s body shape and dressing habits are different, the fit design must not only have enough tolerance to meet individual needs, but also ensure the comfort of wearing inside and out, but also maintain the beauty of the silhouette. Therefore, the Beijing Winter Olympics Organizing Committee has carried out multiple rounds of version adjustment and optimization, based on the principle of winter sports professional equipment wearing and ergonomics, using functional fabrics and three-dimensional cutting methods, taking into account the needs of indoor and outdoor multi-scene operations under dynamic and static conditions, to achieve all-round protection and auxiliary support.
In the use of materials, due to the needs of special climatic conditions for winter sports, uniforms should not only withstand the cold, wind and warmth, but also breathable and moisture-permeable, light and comfortable. However, windproof and breathable, warm and light are objectively contradictory, so the Beijing Winter Olympics Organizing Committee has made great efforts to achieve a balance through scientific material selection and wearing combinations, and to meet the needs of all scenarios to the greatest extent.
For example, the uniform filling floc selects a new type of multi-layer structure thermal floc with domestic patented technology, and makes targeted improvements according to the use environment of the Winter Olympics to meet the warmth needs of the cold environment. For example, the waterproof membrane used in thermal boots is 100% waterproof, windproof and snowproof, breathable and recyclable; The sole uses wet ice anti-slip material, and wet ice anti-slip particles are supplemented by crampon shading design, which has excellent ice surface anti-slip performance and grip ability. For example, the laminated composite fabric used in the functional jacket combined with high-performance film material is lightweight, fitted, elastic, and has good water resistance, breathability and anti-condensation function.
In terms of process selection, according to the 3D functional division of the human body, the back and armpits of the functional underwear set and other sweaty parts are spliced with single moisture conductive materials and skin-friendly quick-drying materials to achieve multi-functional needs. The cold-proof clothing adopts the inner seamless line hot melt pressing process, which has achieved the excellent characteristics of windproof, waterproof and anti-leakage. The fleece fabric achieves an antistatic effect through post-treatment, improving overall wearing comfort, etc.
In terms of details, the functional jacket adds a night reflective safety design, and the cuffs, neckline, zipper, shoulders add waterproof, non-slip, breathable and other designs, in addition to walkie-talkie loops, survival whistles, hidden stylus and glasses cloth, hidden zipper pockets, etc.; The neck sleeve is equipped with ventilation holes, elastic adjustment buckles, and the gloves are equipped with anti-slip, signature and touch screen functions; The shoes and boots uniformly use a knob closure system with strong metal wire, press and tighten, and release with one button, which is convenient for outdoor one-handed glove operation.
In the production process, the uniform design pattern has to be scaled and positioned in proportion to each uniform of different sizes, so the biggest challenge comes from the positioning printing process. In this regard, ANTA’s technical department and supply chain enterprises have made a lot of adjustments and improvements in the process, so that the patterns and colors can be perfectly presented in the uniform.
At the same time, uniforms and equipment also strive to practice the concept of green environmental protection and sustainability in all aspects of design, production and distribution. For example, the yarns used in equipment storage bags are all environmentally friendly yarns produced by recycling waste plastic products; The packaging bag is made of biodegradable masterbatch, and the degradation rate can reach more than 90% in 180 days; Shoe leather processing technology adopts patented water-saving technology.
In addition, in the work related to uniforms and equipment during the Games, the Beijing Winter Olympic Organizing Committee also followed the principle of frugality and adopted a series of measures to save the cost of hosting the Games, such as: using the dual emblems of the Beijing Winter Olympic Games and Beijing Winter Paralympics in the uniform equipment of the Winter Olympics, improving the sustainability of uniforms and equipment, and reducing the number of uniforms issued for the Winter Paralympic Games; When determining production orders, based on limited data, the gender ratio and size distribution of staff, volunteers and technical officers were repeatedly measured, and the gender ratio and number of uniforms and equipment during the game were reasonably estimated, and the amount of stock was scientifically controlled. (Main station reporter Wang Shengdong, Wang Feng, Li Xiaohu, Yin Yinan)
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